Off late people approach filmmakers to do short content that can go “Viral”. (It is very worrisome when they use that word in these days of a pandemic!) Jokes apart, I don’t think any filmmaker knows what goes viral. Just like no filmmaker knows what feature film idea can be a hit. And even when it goes viral or becomes a hit, many times it is because of reasons that the filmmaker themselves didn’t expect. In any format, we can only attempt to do what we think is interesting content. And any filmmaker puts in ever effort – conceptually and technically to convey the idea. And at every point, actors, writers and technicians bring in their input often contradictory to the director’s approach. Because a good team is always creatively involved in how they want to make the content click with the audience. But whether it becomes a hit/viral, is always determined by the audience. Films, whether the feature length version or the shorter versions, are always an interesting study of what the filmmaker thinks will work, and what the audience finally decides will work.