Viral aspiration and apprehension

Off late people approach filmmakers to do short content that can go “Viral”. (It is very worrisome when they use that word in these days of a pandemic!) Jokes apart, I don’t think any filmmaker knows what goes viral. Just like no filmmaker knows what feature film idea can be a hit. And even when it goes viral or becomes a hit, many times it is because of reasons that the filmmaker themselves didn’t expect. In any format, we can only attempt to do what we think is interesting content. And any filmmaker puts in ever effort – conceptually and technically to convey the idea. And at every point, actors, writers and technicians bring in their input often contradictory to the director’s approach. Because a good team is always creatively involved in how they want to make the content click with the audience. But whether it becomes a hit/viral, is always determined by the audience. Films, whether the feature length version or the shorter versions, are always an interesting study of what the filmmaker thinks will work, and what the audience finally decides will work.

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ಇಲ್ಲಿ ವ್ಯಕ್ತವಾಗುವ ಅಭಿಪ್ರಾಯಗಳು ಹಾಗು ನಿಲುವುಗಳು ಅದನ್ನು ವ್ಯಕ್ತಪಡಿಸುವ ಜನರ ವೈಯಕ್ತಿಕ ಅಭಿಪ್ರಾಯಗಳು. ಎಫ್. ಯು. ಸಿ. ಆ ಅಭಿಪ್ರಾಯಗಳಿಗೆ ಯಾವುದೇ ನೈತಿಕ ಅಥವ ಕಾನೂನುಬದ್ಧ ಹೊಣೆಗಾರಿಕೆ ವಹಿಸುವುದಿಲ್ಲ. ನಮ್ಮ ವೇದಿಕೆಯಲ್ಲಿ ಪ್ರಕಟವಾಗುವ ಬರಹಗಳು, ಕಾರ್ಯಕ್ರಮಗಳು, ಸಂದರ್ಶನಗಳು, ಇತ್ಯಾದಿಗಳಲ್ಲಿ ವ್ಯಕ್ತವಾಗುವ ಎಲ್ಲ ಅಭಿಪ್ರಾಯಗಳು ಅದನ್ನು ವ್ಯಕ್ತಪಡಿಸಿದವರಿಗೆ ಮಾತ್ರ ಸೇರಿದ್ದು. ಎಫ್. ಯು. ಸಿ. ಯಾವುದೇ ಸಿದ್ಧಾಂತ, ಮತ, ಜಾತಿ, ಪಂಗಡ, ಭಾಷೆ ಅಥವ ನಂಬಿಕೆಗಳಿಗೆ ಚ್ಯುತಿ ತರಲು ಬಯಸುವುದಿಲ್ಲ.

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